Imagine standing in an empty hall, giving a powerful speech. That’s what happens when you post on the wrong platform.

The truth is, there are billions of platforms. But only a handful matter for your business. Your job is to research where your ideal customers spend most of their time, and meet them there.

If you don’t, you’ll confuse effort with impact. You’ll work hard, but get no results. Real sales growth begins when you stop shouting everywhere and start teaching in the right room.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).