The fastest way to create powerful offers is to answer this: What does my customer experience after using my product?
If you sell real estate, the outcome isn’t “a 500sqm plot.” The outcome is “peace of mind,” “security,” or “legacy for your children.”

If you sell laptops, the outcome isn’t “16GB RAM.” It’s speed, productivity, and confidence in your work.

Find the dream outcome. Sell it. Because when people see their dream clearly in your product, the sale is already made.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).