Even when you’re on the right platform, timing makes the difference.

If your ideal clients scroll LinkedIn at 7am before work, but you post at 11pm, your content will die in silence. If your audience checks Instagram during lunch breaks, that’s when you need to be there.

Educational marketing is about saturation. And saturation requires rhythm. Post where they are and when they are active, and your demand will grow faster than if you post blindly.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).