Every human being has a bias toward authority. We listen to uniforms, to titles, to people who look like they know.

This is why businesses with weak products can still dominate the market: they project authority. Their branding looks official. Their representatives look credible. Their presence screams, “We know what we’re doing.”

Meanwhile, a great product without authority behind it will struggle. It’s not fair, but it’s reality. If you want your sales to grow, you must build authority in how you present, how you brand, and how you show up.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).