Imagine opening your doors on Monday and by Friday having 1,000 people who already know your product exists. That’s what paid ads can do.

Many small businesses shy away from ads because they see them as expensive. But what they don’t realize is this: the real expense is time wasted waiting for people to “stumble” on your product.

Paid ads put you in control. They’re the closest thing to turning on a tap and deciding how much attention you want to generate. When you’re small, that kind of speed can change your destiny.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria