Authority is not automatic. You create it.

It can come from your dressing. It can come from your brand design. It can come from endorsements, associations, certifications, or even just how confidently you speak about your product.

If you don’t project authority, people will hesitate. Even the best product will look doubtful. But once you establish authority, your sales process becomes easier. Prospects lower their guard, they trust faster, and they buy quicker.

The rule is simple, great products need authority to be seen as great.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).