You can create the most powerful educational content in the world, but if you post it in the wrong place, it won’t move the needle.

If your target clients are professionals on LinkedIn, but you’re pouring all your energy into Instagram, you’ll miss them completely. The right platform isn’t about your preference. It’s about your audience’s habits.

Platform research means asking: Where are they? When are they there? How do they consume content? That’s how you match your teaching with their attention.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).