Every entrepreneur wants higher conversions. They say things like, “If I can just close 50% of everyone I talk to, I’ll be fine.” But here’s the reality: percentages don’t pay bills, numbers do.

Imagine two companies. The first one gets 50 leads a month and closes half of them. That’s 25 sales. The second one gets 1,000 leads a month, but only closes 10%. That’s 100 sales.

Who wins? The one with more numbers, not the one with better percentages.

That’s the power of volume. The more leads you generate, the more sales you can make, even if your conversion rate isn’t perfect.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).