Why renaming a product changed everything for Toyota.
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
The three-step formula that separates companies that scale from those that stall.
Most businesses focus only on one question: How do I get clients? But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow. Getting clients…
The psychological trick that keeps customers loyal for life.
Growth in business is not about how loud your marketing is, but how deeply your product sits in the mind of the consumer.Apple didn’t just sell a phone. They sold…