The brain science behind why people chase “free” every time.
When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…
The formula luxury brands use to turn prices into bargains.
An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…
Why growing too fast destroys more startups than failure itself.
In the early days of business, excitement often leads to costly mistakes. One of the biggest is opening too many branches before you’ve even validated your model. I made that…