There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…

It’s common for salespeople to believe that the more they know about a product, the easier it is to sell. They pile up details, rehearse presentations, and hope that information…

Knowing the details of your product is good. But it will never be enough. Why? Because buyers are not only asking, “What is this property?” They are also asking, “What…