There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…

Many salespeople think their job is to explain, educate, and overcome objections. Yes, those things matter, but they are not close. The real close happens when the offer is laid…

Knowing the details of your product is good. But it will never be enough. Why? Because buyers are not only asking, “What is this property?” They are also asking, “What…