Every solution creates the seed of the next problem. Solve water scarcity, and now people worry about water purity. Solve electricity, and now people need batteries. Solve connectivity, and now…
Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life. Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories,…
In a crowded market, the product alone is often not enough. What tips the balance are the bonuses. Think of Microsoft laptops. You don’t just get a device, you get…