Why growing too fast destroys more startups than failure itself.
In the early days of business, excitement often leads to costly mistakes. One of the biggest is opening too many branches before you’ve even validated your model. I made that…
The sales secret that makes price irrelevant in every negotiation.
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…