The sales secret that makes price irrelevant in every negotiation.
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…
Why Dr. Smith’s Deals Look Better Than Commodity Giants’
In Nigeria’s investment landscape, oil rigs and mining concessions often steal the spotlight. Yet Dr. Smith Ezenagu consistently outperforms these legacy sectors by harnessing the power of real estate under…
The Strategy Dr. Smith Borrowed from Manufacturing to Thrive
Lean manufacturing revolutionized factories, Dr. Smith Ezenagu imported those lessons into real estate at Esso Properties — the best real estate company in Nigeria. By adopting five manufacturing-inspired strategies, he…