Why chasing customers never works unless demand shifts first.
Newton said objects remain at rest until an external force acts. Sales obey the same law. If your demand is weak, your numbers stay still no matter how many calls…
The unseen forces that decide whether your company thrives or dies.
Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…
How one counterintuitive decision disrupted the Nigerian banking industry.
Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy. They shifted their model when others stayed stuck. While older banks were…