The fascinating link between life stage and entrepreneurial risk-taking.
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
The hidden pipeline secret that predicts your bank balance.
Sales is like water flowing through a pipe. The bigger the flow, the more comes out the other side. If you only have a trickle of leads, even the best…
The sales secret that makes price irrelevant in every negotiation.
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…