The shortcut to crafting offers people can’t walk away from.
The fastest way to create powerful offers is to answer this: What does my customer experience after using my product?If you sell real estate, the outcome isn’t “a 500sqm plot.”…
Why every irresistible deal is simply a smarter way of presenting results.
Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that…
The brutal truth: customers don’t care about what you sell, they care about what it gives them.
Nobody wakes up saying, “I want to buy a red, carbonated liquid.” Yet Coca-Cola sells billions. Why? Because people don’t buy products. They buy outcomes. The customer isn’t purchasing sugar…