How to make your customers feel like they can’t live without you.
You don’t just wait for people to see the loop, you show it to them. When you educate your customers, you help them realize why solving one problem automatically creates…
The endless chain reaction that turns products into empires.
Look at the evolution of technology. Every time one product solves a problem, another market is born. Smartphones solved the problem of communication and access to the internet. But they…
The cycle of innovation that keeps businesses alive forever.
Every solution creates a new problem. That is the law of the marketplace. When solar inverters entered the market, they solved the electricity crisis. But in doing so, they created…