Don’t call people until you have an offer to make. It doesn’t matter how warm your voice sounds, how fluent your pitch is, or how convincing your reasoning feels. If…

Product knowledge answers “What is this?” Industry knowledge answers “Why does this matter?” The biggest deals are closed by people who can connect both. When a buyer says, “I heard…

There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…