Toyota was known worldwide for affordability. Their cars were reliable, practical, and accessible. But when they tried to sell luxury to the American market, they failed. The Toyota Prado, though…

Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…

Most businesses focus only on one question: How do I get clients? But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow. Getting clients…