The formula luxury brands use to turn prices into bargains.
An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…
How tomake any number feel like the deal of a lifetime.
Too many salespeople destroy their offers by presenting them as flat numbers. “₦30M all-inclusive.” Done. That’s it. But a strong offer storyteller breaks it down: Price is normally ₦80M. This…
Why 90% of sales calls fail before they even begin.
Don’t call people until you have an offer to make. It doesn’t matter how warm your voice sounds, how fluent your pitch is, or how convincing your reasoning feels. If…