Demand doesn’t appear by accident. You create it. Here’s a simple framework: Educate: Explain the problem and the cost of inaction. Demonstrate: Show how your product solves it better, faster,…

Newton said objects remain at rest until an external force acts. Sales obey the same law. If your demand is weak, your numbers stay still no matter how many calls…

Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…