Toyota was known worldwide for affordability. Their cars were reliable, practical, and accessible. But when they tried to sell luxury to the American market, they failed. The Toyota Prado, though…
The biggest brands don’t compete on products alone, they compete on psychology.Apple has done it. Netflix has done it. Coca-Cola has done it. They’ve built products that are addictive, not…
Every entrepreneur asks: How do I get clients? Fewer ask: How do I keep them? Almost nobody asks: How do I grow them? Growth comes when customers don’t just come…