The single question every founder ignores, until it’s too late.
Every entrepreneur asks: How do I get clients? Fewer ask: How do I keep them? Almost nobody asks: How do I grow them? Growth comes when customers don’t just come…
The fascinating science behind luxury positioning and consumer trust.
People don’t buy cars with logic—they buy them with psychology.Toyota tried to introduce Prado as a luxury SUV, but it didn’t fit the narrative Americans had about Toyota. Affordable, yes.…
The psychological trick that keeps customers loyal for life.
Growth in business is not about how loud your marketing is, but how deeply your product sits in the mind of the consumer.Apple didn’t just sell a phone. They sold…