Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…

Human beings are wired with a sense of balance. When someone gives us something, we feel the need to give something back. That is the law of reciprocity. In sales,…

Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…