The moment something becomes limited, its value increases. That’s not economics alone — it’s human nature. If you tell a client you have 2,000 plots available, they will relax. They’ll…

A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…

Too many salespeople destroy their offers by presenting them as flat numbers. “₦30M all-inclusive.” Done. That’s it. But a strong offer storyteller breaks it down: Price is normally ₦80M. This…